adtechbook.clearcode.ccThe AdTech Book by Clearcode | The Platforms, Processes, and Players

Read now The AdTech Book The platforms, processes, and players that make up the digital advertising industry From the first-ever ad servers, to real-time bidding (RTB), through to header bidding. The AdTech Book provides a detailed overview of the entire digital advertising industry from the very beginning right through to today 01. Introduction The online advertising industry (aka digital advertising industry and digital advertising ecosystem) is made up for numerous companies. If you were to peel back the curtains on the ads you see on websites and mobile apps, you would be amazed at what’s happening behind the scenes. The online advertising ecosystem comprises of companies, technology systems, and complex technical processes all working together to serve ads to online users across the Internet. Read this chapter now LEARN ABOUT ADTECH What will you learn by reading our AdTech Book? Here are just some of the topics we cover in the book: History Discover the history behind the online advertising industry and how it has evolved over the past 20+ years. Processes Understand how the various processes work behind the scenes to serve ads to online visitors. Tech Learn about the role each technological platform plays in the digital ecosystem and how they work, about the terminology and acronyms used in online advertising. Challenges Educate yourself about the challenges facing the digital advertising ecosystem, including ad fraud, ad blockers, ad viewability, and transparency. Data Identify the role data plays in online advertising, including how it is collected and utilized by advertisers and publishers. Future Find out where the future of digital advertising is heading and what opportunities there are. What’s included in the book? Text alone isn’t going to help you understand how the digital advertising ecosystem works, so we’ve included a bunch of extras to explain certain areas and help you learn your newly acquired knowledge, such as: Technical illustrations and code examples There’s a lot that happens behind the scenes to deliver ads to online users, which makes understanding how things work very hard. The book contains dozens of technical illustrations and code examples to help you comprehend how even the most complex processes work. Exercises Put your newly gained knowledge to the test with our AdTech Exercises located at the end of each chapter. Download our AdTech Book in PDF Click on the button below and fill in the form to receive the free PDF version of our AdTech Book and register your interest for the hardcover version — coming in 2023! DOWNLOAD PDF NOW About the Authors Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here . The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developing advertising and marketing technologies for clients. For all enquiries, please contact Michael Sweeney , Head of Marketing at Clearcode. 2009 We’ve been designing and building custom AdTech, MarTech and analytics platforms since 2009. 200+ We’ve delivered over 200 successful projects for our clients. 100+ We have over 100 skilled and experienced team members. Read the first chapter now Learn about the history of online advertising and the relationship between advertisers and publishers. Start reading the book Fill in the form below to download the PDF version of our AdTech Book sales@clearcode.cc United States New York 222 Broadway, 19th Floor New York, NY 10038 Poland Wrocław Pasaż Pokoyhof, Brama A ul. Św. Antoniego 2/4 50-073 Wrocław, Poland Poland Katowice Silesia Star Building B ul. Uniwersytecka 20 40-007 Katowice, Poland Company About Blog Media Contact Us Privacy Policy Opt Out Sitemap Services Adtech & RTB Development Martech Development Data Analytics Development How We Work Our Work Portfolio Resources Careers Working at Clearcode The Recruitment Process Job Offers Interships Follow Us Facebook Twitter Linked In 2009-2024 Clearcode S.A. All rights reserved. Programmatic AdTech MarTech DMP DSP SSP Header Bidding...